Three Small Sales Books Actually Get Read!

Three small business sales books intended to introduce salespeople to a research-proven sales management system called Action Selling has found a unique reception among readers.

“Readers tell us it’s the only sales book they’ve ever read cover-to-cover,” says Duane Sparks, chairman of The Sales Board Inc. of Minneapolis and author of “Action Selling: How to Sell Like a Professional (Even If You Think You are One).” These books have become an Internet bestseller.

Sparks is the creator of the Action Selling sales system, which is built upon a documented, five-step decision-making process used by every buyer in the course of any major sale. The books describe the Action Selling system and sales training program by means of a short story in which two veteran salespeople discuss realistic problems with their careers.

The stories take about 90 minutes each to read. Salespeople say they find them fun and engaging, but also painfully true because they unknowingly committed the same costly mistakes. “The story format lets us show them, instead of just telling them, how they can make more money and enjoy their jobs more fully,” Sparks says.

For more information:
Sales Book
Action Selling Sales Training
800-232-3485.