Selling Skills: Case Study

Action Selling In Action

“I’ve seen a definite improvement in the professionalism of my sales force since implementing Action Selling,” says Richard Grey, regional vice president of Rochester Midland Corp. The Rochester, N.Y., company sells specialty chemicals to a variety of markets through 33 branch offices in major U.S. cities.

“Preparing for sales calls is far easier with the logical, step-by-step process of Action Selling,” Grey says. “It’s easy for our salespeople to remember and use. And the pre-call process that the program teaches reinforces the Action Selling techniques with every sales call.”

Action Selling helps sales people prepare the strategies and tactics needed to win more consistently. “It has been very valuable to Rochester Midland,” Grey says.
To improve the call preparation of your sales force, contact The Sales Board at 1-800-232-3485.

Learn more about Action Selling Certification.